Understanding your customers is an important aspect of showing empathy and offering appropriate programs and services. To help you engage with your customers and better serve them, we regularly conduct the E Source Residential Products, Programs, and Services survey. The survey gathers critical customer insights from US and Canadian respondents about their interest and participation in utility programs and services and their adoption of energy-related products.
Topics we cover include:
- Overall perceptions of utility, reliability, communications, and offerings
- Interest in billing options, such as time-of-use rates and assistance program participation
- Interest in and adoption of smart technologies, heat pumps, battery storage, solar, and EVs
- Interest and participation in utility programs such as community solar, green pricing, weatherization, demand response, and rebates and willingness to pay for renewable energy
What you get
If you’re an E Source member, you’ll get access to reports and webinars featuring data from the Residential Products, Programs, and Services study. The services your utility subscribes to determine your access. If you’re interested in receiving a specific report but your utility doesn’t subscribe to the E Source service that hosts that content, contact us. You can purchase a stand-alone subscription to the E Source Market Research Service to access our insights.
Methodology
The 2025 Residential Products, Programs, and Services Survey fielded in the fall of 2025 with about 10,000 respondents from the US and Canada. We recruit participants using a purchased sample of US and Canadian residential households from a global online market research firm. We only sampled respondents who are fully or partially responsible for paying a utility bill. We set quotas for age, gender, income, and geographic location. And we apply postfieldwork weighting on the sample to reflect population norms.
Study results
If you’re a subscriber, these links will take you to the study deliverables. If you’re not currently a subscriber, contact us for information on how to become an E Source member.